Bibliography
Carmody, Tim.
“Amazon’s Future Is So Much Bigger Than a Tablet.” Wired.com. Condé Nast Digital, 6 Sept. 2011. Web. 17 Nov. 2011.
Carmody focuses
on the future of Amazon, discussing its tendency to charge full speed ahead,
despite facing criticism from technical analysts. Following its
perfection-with-time philosophy, Amazon continues to develop it’s Kindle line
and the content pool to back it up, growing stronger and stronger, although not
as rapidly as a company like Apple. Carmody predicts not only that the Kindle
Fire will be a success, but that Amazon could have a healthy future with
prolonged long-term success.
Grossman, Lev.
"How Apple Does It. (Cover Story)." Time 166.17 (2005): 66-70. Academic
Search Premier. Web. 17 Nov. 2011.
In this article,
Grossman profiles Apple at a pivotal point in it’s history—just after the
release of the first iPod with video-playing capabilities. The company’s
innovation, Grossman writes, is partly a product of its vertical integration, a
strategy that, according to Smithian economics, is often inefficient. Its
success for Apple lies in the company’s focus on collaboration (everyone works
on developing the same product at the same time) and control by the company’s
management, which at the time was led by CEO Steve Jobs. Jobs was notorious for
pushing the development of products that other people believed would not be
successful in the market. Although it is a few years old, this article offers a
valuable window into Apple’s central operating method and talks about the
success of the iPod, which took Apple to new heights in the market and did for
Apple what the Kindle did for Amazon – gave the company a place in history as
being the first developer of a certain type of portable electronic device.
Streitfeld, David
and Jenna Wortham. “Amazon’s Tablet Leads to Its Store.” NYTimes.com. The New York Times, 28 Sept. 2011. Web. 15 Nov. 2011.
This article has
buried within it several pearls of wisdom about Amazon’s long-term development,
hitting on more than just the Kindle Fire Appstore, as its title implies.
Streitfeld and Wortham reveal that part of Amazon’s business approach is to
develop its electronics as “services” with the ultimate goal of using them to
sell more of something else – content. For this reason, Amazon can actually
take a loss on their devices. This loss for the sake of the consumer aligns
with one of the points of Amazon’s four-part strategy, outlined by Ted Treanor
in one of my other sources. As a part of their conclusion, Stretfeld and Wortham
write: “more than most companies, Amazon thinks in terms of years and decades
rather than quarters.”
Topolsky,
Joshua. “Nook Tablet, Amazon Kindle Fire ‘mini-tablets’ will shake up market.” WashingtonPost.com. The Washington Post,
9 Nov. 2011. Web. 10 Nov. 2011.
With the release
of Amazon’s first tablet e-reader, the Kindle Fire, and the new Barnes &
Noble Nook Tablet, Topolsky speculates that “mini-tablets” will have an affect
on Apple’s position of dominance in the tablet sector. Topolsky writes that lower
prices and better partnerships will result in a revolution of how users think
about media content. This article offers an overview of the tablet market,
which I will profile in my overall analysis of tech-company business
strategies. It can sort of be viewed as a preface to another source, which
discusses how Apple and Amazon differ in their company approaches to media
content sales.
Treanor, Ted.
"Amazon: Love Them? Hate Them? Let’s Follow The Money." Publishing Research Quarterly 26.2
(2010): 119-128. Academic Search Premier.
Web. 16 Nov. 2011.
In this article,
Ted Treanor examines Amazon.com’s success in becoming an e-commerce industry
giant, focusing mainly on the company’s book/media sector, which had an overall
profit of $5.96 billion in 2009 (two years after the release of the company’s
first Kindle e-reader). He specifically reviews Amazon’s series of acquisitions
(18 in book-related fields alone) and how they contribute to Amazon’s push to
deliver the best customer-desired content at the lowest prices across the
board. Furthermore, Treanor outlines Amazon founder Jeff Bezos’ four-part
strategy for the company: customer obsession, inventiveness, long-term
thinking, and treating each day as a chance to “start all over again.” Treanor
attributes Amazon’s long-term success to its philosophy of customer first,
product second and its willingness to sacrifice short-term profit for long-term
return.
Wingfield, Nick.
“Once Wary, Apple Warms Up to Business Market.” NYTimes.com. The New York Times, 15 Nov. 2011. Web. 17 Nov. 2011.
Steve Jobs, the
late chief executive of Apple, Inc. did not have a keen interest in catering
his company’s products and services to the business world. However, Wingfield
reports, the advent of the iPad and the iPhone have made Apple more of a
business-friendly company, with 92 percent of Fortune 500 companies buying and
distributing iPads and 93 percent doing the same with iPhones. Wingfield
attributes some of this success to consumerization, a pattern in which
companies are becoming more receptive to the use of “consumer technology like
social media.” Wingfield’s analysis suggests that Apple’s long-term strategy
may be shifting somewhat. It is uncertain what the outcome of this shift will
be, but it will have an affect on Apple’s future market share.